Why do we have a Christmas Festival?

    Adelaide is a festival city. The nature of a Festival is that they bring multiple activities in a place together under one umbrella. Festivals integrate programming and marketing, and participants, partners and audiences can work together to play their part in the festival. A festival is a catalyst for local economic impact, celebrates culturally significant events, provides a platform for creative experiences, and welcomes and includes community.

    What are Christmas Festival’s goals?

    Goal 1:            The City will be brimming with magical places, must-see dynamic destinations,  decorations and lighting, and sensory experiences that draw people in day and night. 

    Goal 2:            The City will be the premiere location in South Australia to participate in the signature events of a festive season that is culturally rich, meaningful and prosperous. 

    Goal 3:            City businesses, artists and makers will be directly supported to grow their cultural, artistic and economic contribution to the city, to attract audiences, visitors and givers.

    What were the Council priorities for Christmas 2021?

    Council is acutely aware and committed to supporting City business by driving visitation to the City during the Christmas Festival. Decorations, lighting, the giant Christmas Tree, and a strong marketing campaign to promote all the daily exciting and unique experiences that bring people into the City are all key to delivering Christmas 2021.

    Why do we need a Christmas Festival evaluation?

    Council wants to review the success of each Christmas Festival annually for continuous improvements and for community input on future decision making.

    How do I provide my feedback?

    The Christmas Survey is the primary tool we are using to capture your feedback, which can be provided:

                       Community Consultation 

                       Christmas Festival Evaluation 2021 

                       GPO Box 2252, Adelaide SA 5001 

    All feedback must be received by 5pm, Monday 10 January 2022.

    For enquires please contact: 

          Danica Graetz

          Project Coordinator

          T: 8203 7969

          E: yoursay@cityofadelaide.com.au